Former KOBs chairman appointed Uganda Rugby Union CEO

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By Morris Rawal

Isaac Lutwama Nsubuga, a former chairman of the KOBs Rugby Club, has been chosen as the CEO of the Uganda Rugby Union (URU). 

Ramsey Olinga, who continues to work at URU as the Chief Technical Officer, is succeeded as CEO by Lutwama.

“We welcome Isaac to the URU administration. He brings a wealth of experience in administration and marketing. In the bid to professionalize rugby, we have to consider the right personnel to guide the players as well maintaining high levels of stakeholder engagements continuously and certainly in order to achieve our vision. He is also a former player and administrator at KOBs. We have high hopes in him to steer our strategic direction.” Godwin Kayangwe, URU President said

Isaac Lutwama Nsubuga, a brand and marketing expert with over 10 years of experience working in the FMCG sector in Uganda and Kenya, joins URU after working for a number of international corporations, including Unilever and Copia.

He holds a Bachelor of Arts in Economics from Makerere University and is a skilled economist. He is enthusiastic about sports, especially rugby, and the role it plays in developing teamwork, connections, and camaraderie to win.

He has held the position of vice chairman of the Kampala Old Boys (KOBs) Rugby Club in the past. From a hobby, rugby has given him the chance to develop teamwork abilities, multitasking skills, and the ability to mentor young players from high school through university as they get ready for life after rugby and school.

In his new position, Uganda Rugby Union intends to take use of his background in brand development and marketing to assist in establishing a long-term future of financial stability, athletic prowess, and success for Ugandan Rugby.

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