FUFA Big League Media Officers delighted after a successful online training

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By Edward Tumusiime

Education has no limits and therefore is very valuable anytime it is achieved. FUFA considers improvement of Human Resource Development as a key area under its Strategic Plan set way back in 2016.

Based on the above, the FUFA Football Development Department organized an online course on Tuesday 11th May 2021 for the Media Officers of the 16 teams in the FUFA Big League. The course was coordinated by the FUFA Communications Department.

The education session was aimed at tuning the Media Officers ahead of the kickoff of the second round of the 2020/2021 Big League season this weekend.

The main facilitator was Communications Director Ahmed Hussein assisted by Marketing Director Esther Musoke and Football Development Director Ali Mwebe

Ahmed Hussein – FUFA Communications Director; ‘The session was designed with the primary target of improving the capacity building of the club Media officers in a bid to enhance their media related operations with their respective teams. There are many demands in the areas of Communication. The public wants quality work and our main clients (Media-both at the venue and in offices) want to get the latest and quality work from Media Officers. You either adapt or die’ noted Hussein who is also a CAF trained Media Officer.

The session covered the following key areas;

  • Message from FUFA President-Delivered by Football Development Director Ali MWebe
  • Video: FUFA and Its Development Programs (16 minutes)
  • Importance and Objectives of Communication in football
  • Internal and External Communication in football
  • Planning Communication in football
  • Organizing press conferences in football
  • Public relations planning in football
  • Managing media relations in football
  • Press releases for football related activities 
  • Importance of Social Media in football
  • Match Day Media Operations; handling media, honoring deadlines with Print, broadcast media and Online publications.

The two-hour training will be followed in future with practical sessions at the FUFA Technical Centre, Njeru.

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