Lessons for Uganda from the 2022 FIFA World Cup

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By Morris Rawal

One of the largest events in the world is the World Cup. In terms of football, it delivers the best of the greatest.

It is a stage where some careers are formed and others are destroyed. It is a stage full of twists and turns as many teams compete for victory.

By hosting such a generous event, Qatar must be the envy of the entire globe away from the field.

The World Cup offers us a chance to apply what we’ve learned about hosting major events here at home.

A few months earlier, South Africa was picked as the host city instead of Kampala, costing Uganda the opportunity to host the Road to Basketball Africa League (BAL).

Despite the fact that it was a crushing blow, we remained adamant that City Oilers would set a record by qualifying for the first time.

The World Cup in Qatar is a practical lesson in what we must do to realize this ideal.

One of these is the requirement to form alliances with the greatest number of stakeholders, including business entities.

It is interesting how many companies have joined forces with FIFA to support the World Cup, which has increased the money flow.

In terms of marketing and generating buzz around the event, the organizers can teach us a lot.

The moment Qatar won the hosting rights, the event’s promotional campaign got under way.

This made sure that there were high expectations among football enthusiasts everywhere.

The building of stadiums and other facilities also started as soon as the hosting rights were given, and this is the same situation.

These are only a few of the important lessons we can learn from Qatar’s staging of this competition, among many more. Long term, we are capable of hosting sporting mega-events like the World Cup. Our aspirations are real.

Meanwhile, Lisandro Martinez became the fifth player to win the World Cup during his Manchester United career, as Argentina beat France in the Qatar 2022 final on penalties following a dramatic 3-3 draw.

Martinez may have been an unused substitute in the final, but Manchester United supporters can still feel very proud of his contribution to his country’s cause throughout the tournament.

The same can be said for his United team-mate Raphael Varane, who reportedly overcame the effects of an illness to start for the eventual runners-up and play until extra-time when he was replaced.

Kylian Mbappe’s hat-trick for Varane’s side was enough to take the game to a penalty shootout. 

However, Kingsley Coman and Aurelien Tchouameni missed their spot kicks, before Gonzalo Montiel scored the winner to give Argentina their third World Cup overall and a coveted first one for their talisman, Lionel Messi.

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