KCB Bank Kenya has reaffirmed its commitment to the 2024
World Rally Championship (WRC) Safari Rally by announcing a substantial
investment of KES 195 million. As the Official Financial Partner for the
Championship, KCB's contribution underscores its dedication to the growth and
development of sports in East Africa.
Mr. Paul Russo, KCB Group Chief
Executive Officer, expressed the institution's pride in its enduring support
for motorsport in the region, dating back to 2003 when the bank first sponsored
the Safari Rally. Russo emphasized the significance of this investment,
especially as Kenya celebrates the historic return of the WRC Safari Rally to
Of the total investment, Ksh
100 million will directly support the 2024 WRC Safari Rally event, while Ksh 95
million will be allocated towards supporting local drivers, branding efforts,
and enhancing the overall fan experience.
Renewing its sponsorship to two
esteemed Kenyan drivers, Karan Patel and Nikhil Sachania, KCB extends its
support to the nation's motorsport talents. The addition of Karan Patel to the
KCB-sponsored team marks a new era of collaboration and excellence in
This investment highlights
KCB's longstanding dedication to motorsport, with over KShs 2.5 billion spent
in the past 21 years. Notably, KCB played an instrumental role in facilitating
the Safari Rally's return to the global stage of the World Rally Championships
after a two-decade hiatus.
Reflecting on the impact of
KCB's sponsorship, Russo commented, "It is a great pleasure to see that
our sponsorship over the years has resulted in the growth of motorsport in the
region, opening up the sport to many young talents."