VCWC partners with Rwanda for three years.
Partnership boosts Rwanda’s global visibility.
Tournament to host over 150 football legends.
Economic benefits from increased sports tourism
On May 22, the Veterans Club World Championship (VCWC) announced a significant three-year partnership with Rwanda Corporation Initiative (RCI). This collaboration aims to bring mutual benefits and promote Rwanda on a global stage. The deal comes just months before the inaugural VCWC event, scheduled to take place in Kigali from September 1-10.
Strategic Importance of the Partnership
Long-term Vision
The Rwandan capital will host this prestigious football tournament until 2026, marking a significant milestone in Rwanda’s sports calendar. The partnership is expected to enhance Rwanda’s visibility and reputation worldwide. According to Fred Siewe, VCWC’s founder, the collaboration offers substantial exposure for Rwanda through extensive tournament coverage.
“Rwanda Corporation Initiative is bringing Rwandan expertise around the world and VCWC is bringing legends around the world, we have players who are coming from around 60 countries,” Siewe stated.
Boost to Local Economy
One of the key aspects of this partnership is the economic benefit for Rwanda. The presence of international football legends will not only attract global attention but also boost local businesses. “Made in Rwanda” products will be promoted and sold during the tournament, providing a significant boost to the local economy.
Insights from Key Figures
Promoting Rwandan Expertise
Christine Nkulikiyinka, CEO of Rwanda Corporation Initiative, highlighted the importance of partnerships for national development. She emphasized that the collaboration with VCWC aligns with Rwanda’s goals of promoting its culture and products globally.
“The legends will get the chance to visit Rwanda which is ideal. The most important thing is the development associated with the competition which is good for our country and continent as a whole,” Nkulikiyinka noted.
Global Marketing Opportunity
Nkulikiyinka further added that the football legends have massive followings, which will provide Rwanda with a unique opportunity to market itself globally. The international exposure is expected to attract more tourists and investors to Rwanda, enhancing its profile on the world stage.
The Event and Its Impact
Gathering of Football Legends
The tournament is set to attract over 150 football legends from around the world, including renowned names such as Ronaldo Gaucho, Edmilson, Oliver Khan, Gaizka Mendieta, David Trezeguet, Michael Owen, Douglas Maicon, Jimmy Gatete, Patrick Mboma, and Wael Gomaa. Their participation will not only draw football fans but also provide a platform for cultural exchange and global recognition for Rwanda.
Promoting Sports Tourism
Hosting the VCWC aligns with Rwanda’s strategy to promote sports tourism. The influx of international visitors for the tournament will provide a significant boost to the hospitality and tourism sectors. Hotels, restaurants, and other local businesses are expected to benefit from the increased footfall.
Development Through Sports
The partnership also emphasizes the development aspect associated with the competition. By hosting such high-profile events, Rwanda aims to develop its sports infrastructure and provide inspiration for local athletes. The presence of international legends will also offer valuable learning opportunities for Rwandan players and coaches.
A Win-Win Scenario
Economic and Cultural Benefits
The partnership between VCWC and RCI is set to create a win-win scenario. While VCWC gains a host nation with a growing reputation for safety, hospitality, and infrastructure, Rwanda benefits from global exposure, economic gains, and development opportunities. The agreement is a testament to Rwanda’s strategic vision of leveraging sports for national development.
The three-year partnership between the Veterans Club World Championship and Rwanda Corporation Initiative marks a significant step for Rwanda in promoting itself as a hub for international sports events.
More about the VCWC
VCWC and RCI partner for three years to boost Rwanda’s global sports presence.
Duration: 2024-2026, coinciding with the inaugural tournament in Kigali.
Economic benefits: Promoting Rwanda’s products and hospitality during the event.
Key figures: Fred Siewe and Christine Nkulikiyinka lead the partnership.
Impact: Over 150 football legends attending, showcasing Rwanda’s hosting capabilities.
